Questions often present brief scenarios that require you to apply public relations principles to select a correct response. Murdoch University Dubai. Is the statement true or false? Learn basic and advance Public Relation concepts and get preparation of public relations jobs interview now. What is the difference between interpersonal groups and public communication? Check three or four that have ".gov" as their source. How did WhatsApp become popular, without spending any money on marketing and PR? No PDF files hosted in Our server. Explain how a "rising" American dollar will affect (a) an American company which imports cashews; and (b) an American company which exports apples. The questions a candidate asked based on that information tell you more about them than just about anything you could ask directly. Is a lexicon a component of generative grammar? What is channel interference in public communication? Immediately prior to his hospitaliza... How is research used in public relations? a. Load:... Find a company or other entity with an Internet website that has very low "eye candy" appeal, font sizes that are too small or barely readable, or pages that seem to crawl at a snail's pace when lo... Lois Kenseth, president of Sycamore Corporation, is concerned about several large stockholders who have been very vocal lately in their criticisms of her leadership. What are the pros and cons of charitable organizations? Which of the following is a stakeholder of an organization? What is international marketing communication? One has to put, a press release is a pseudo-news story that presents the most newsworthy and unique aspect of your product, company or service in a good format and language which are very familiar to the journalist and the target audience. Explain why subordinates might filter and distort information about problems and performance shortfalls when communicating with their bosses. What is the integrated marketing approach and how has it evolved? a. a collection of techniques for persuading people to buy products they don’t need. Is public communication two-way communication? Dealing with external customers, letter, and memo’s, co ordinate and lead others. To respond to the increase in mobile technology use, what are some companies doing when designing websites? What are descriptive grammar and prescriptive grammar? Do diversity efforts in organizations tend to focus on improving interpersonal relations or on addressing underlying structural conditions (that lead to disparate treatment) in society as well as i... Make some recommendations for improving DET Diversity Policy. Owners, customers, employees, business partners, the community, the government, and special-inter... How would an individual analyze the communication needs of internal and external stakeholders? Is there a conflict between maximizing shareholder wealth and never paying bribes when doing business abroad? Is this an app... What is marcom? What major ethical and legal considerations should public relation personnel have? What is the importance of integrated marketing communications? Explain: a) why it would be problematic for the government to implement both policies s... What remains to be done to increase professionalism in corrections? Multiple choice and open answer questions. What are the two distinguishing characteristics of political socialization? DIPLOMA IN PUBLIC RELATIONS PAPER I – COMMUNICATION AND PUBLIC RELATIONS Answer any THREE questions All questions carry equal marks 1. a) Define communication and discuss its role, functions and barriers. All trademarks and copyrights on this website are property of their respective owners. Public Relations for Business Chapter Exam Instructions. Copyright © 2007 - 2020 www.globalguideline.com. Lobbying is referred to as outside public relations. Get help with your Public relations homework. Do these projects contradict the goal of maximization of shareholder wealth? Public Relations is a non paid form of communication that will create and enhance the reputation ....... A Public Relations person is a consultant who would guide you in planning and strategizing ............ Public Relations person is expected to have qualities such as Excellent communication skills, Excellent tactical and strategy skills, Should be good at counseling and convincing....... How to deal with answering in a press conference of the question - the country is in natural disaster situation and in this situation the company is arranging an huge budget event of sports instead of postpond of the event. You and a friend, who is not an accounting major, are watching the news when they announce that Amazon.com, Inc. has just released their earnings report, including all four primary financial statem... What does intrapersonal communication mean? In recent years, the workplace has experienced a shift from a focus on diversity to a focus on: a) multiculturalism; b) inclusion; c) social identity; d) affirmative action; e) EEO. Paper 1 Practical. A) Nothing. Is Litter by Maggie Stiefvater nonfiction? A) Organizational stakeholders B) Social audits C) Whistle-blowers D) Directors. Public Relations. What is the role of the PR team in compiling a company's annual report? Who pioneered the field of corporate public relations? The contribution of venture capitalists to the economic growth of a country cannot be over- emphasized. Which of the following is an example of a firm's stakeholder? How can Gatorade use the various IMC tools to achieve its objectives of expanding int... How do the company's consulting clients contribute to the problems with expanding or changing scope? Discuss the differences between measures, metrics, and indicators in healthcare. What are the weaknesses of the same? Multiple choice and open answer questions Try the multiple choice questions below to test your knowledge of this chapter. Be sure to address each question in the problem. Compared to other marketing communications tools, PR is the: average for generating trust & confidence. Imagine you were assigned to develop a public relations campaign. Which two types of stakeholders would you argue to be the most important for the modern corporation and why? Interpret the significant impact of New Public Management on Non-Profit Reform. What is the main economic objective of every firm? What are some of the ethical questions you have to consider when conducting a public relations campaign? Issues are understood as moral concerns, consequences, justice, and rights at stake which can be resolved by eit... Who are the users of financial and managerial accounting? To what extent can ethnocentrism be considered a normal reaction and when could it become destructive and unproductive? It will specialize in collegiate merchandise, such as apparel, accessories, and school supplies. What competencies are needed for entry level employment in healthcare/HIS? Mark Remington, the president and CEO of Earth Systems, Inc., a waste management firm, was recently hospitalized, suffering from exhaustion and a heart ailment. b. On this page you can read or download public relations past exam papers in PDF format. What are the advantage and disadvantage of hidden curriculum? Suppose a firm has 15 million shares of common stock outstanding and six candidates are up for... 1 answer below Suppose a firm has 15 million shares of common stock outstanding and six candidate... What are the sources of expected student learning outcomes? How do workplace accidents affect employers? Choose two stakeholder groups, preferably with opposing views, and explain, from their perspective, why you oppose or support the entry of DHL in the US domestic market. What are the communications needs in organizations? © copyright 2003-2020 Study.com. Multiple Choice Quiz “Public relations” can be defined as Multiple choice questions and answers on public relations. Who are the important stakeholders in a student's life? Your essay should display the following: Appreciation of the signifi... 1. Provide a rationale f... Public Relations Key Issues and Concerns Research the following types of organizations "Nonprofit, For-profit, Political and Government and International", identify key concerns for each and provi... Why are a few patient switches enough to influence market outcomes in healthcare? The last question is not a question at all. How does integrated marketing communications techniques add value for customers? What is integrated marketing communications? Weaknesses? In a managerial communication plan, explain the specific process and tools used to communicate between departments in specific situations. Next, identify and explain three secondary agents of political socialization. How? Frankly, I never hired people who did not have a solid answer for this because I distrust people who do not have a plan. Has lost out to other goals, even in the U.S.... Do shareholder wealth maximization and stakeholder capitalism have the same time-horizon for the strategic, managerial, and financial objectives of the firm? B. Why? Is your current organization managed by the stakeholder or stockholder approach?