Fashion stores can do this by regularly notifying their customers of new items and inventory. By sending abandoned cart emails, fashion retailers have a chance at converting the over 68 percent of customers abandoning carts on their sites. If a large portion of your email list remains inactive your emails will start ending up in the promotions tab, and eventually – the deadly SPAM folder. Now that you’ve given your subscribers a warm welcome with thank yous, branding, and content – it’s time to run your first sales campaign. You can choose to offer a small discount here to further incentives visiting your site. You only have to set up and design them once, giving you time to plan and perfect your promotional email campaigns. And its video for 2014's I Won't Let You Down, which debuted on NBC's Today Show, put a whole new spin on product placement. Counting down your holiday sale will a sense of urgency with your subscribers and encourage them to act quickly. For example, readers are able to scan a print issue with the Net-a-Porter app, and immediately arrive at the relevant purchase page, making for a seamless shopping experience. The data collected from their browsing behavior can be used to power your product recommendation emails (which we’ll get to next). One increasingly popular strategy is to use branded content. On Black Friday in 2015, email marketing drove the most ecommerce sales at 25.1% – more than both social and search. It has been followed up so far by the Lego Batman Movie and Lego Ninjago Movie, with more in the pipeline – proving that when you get branded content right, everything really is awesome. If you’re putting specific products on sale, segment your list so the right offer gets to the right customers. Increase average order value: A generic 20% discount might get you more sales but it also cuts into your bottom line. In fact, Amazon reported that 35% of their revenue is through cross sales and up selling efforts, mostly through receipt emails. A sketch artist creates two drawings of a series of women. Rather than focusing on fashion trends and trying to stay ahead of every other fashion designer or brand, Rent the Runway made every fashion brand available to the common shopper. © Share the blog post via email to nurture your leads and provide a fresh dose of content. 1. If you’re looking to get started, these are 12 ecommerce holidays that you should build fashion email content around: Once again! The content you generate from reviews can be used as social proof on your site and in future promotional emails. If you recover 7.9% of the two-thirds abandoned carts, you generate an extra $158,000 in revenue for your fashion store. With the cost of acquiring new customers continuing to rise, ecommerce fashion stores must shift more focus to engaging their current customers. Use witty copy and fun images to give your customers a laugh and drive them back to their carts. 73 percent of consumers prefer to do business with online retailers who use personal information to make their shopping experience more relevant. So it commissioned this short documentary by filmmaker Lauren Greenfield, which approaches the topic via the phrase 'like a girl'. 20. If your customer doesn’t convert, send it again and again. Emily Schuman is a former Conde Nast staffer (including a stint at Teen Vogue), who in 2008 combined her love of fashion, beauty, and food to launch her website "Cupcakes and Cashmere. The average welcome email generates four times the total open rates and five times the click rates compared with other bulk promotions. 5 types of shoes every fashionista should own. Sadly the first thing many ecommerce fashion retailers do is start hard selling their products right away. Through trend reports, celebrity style guides, wardrobe how-tos, and the latest in fashion news, Who What Wear is your one-stop style resource. As one door closes, another opens. Creative Bloq is part of Future plc, an international media group and leading digital publisher. An Experian study found that giving a ‘$X off’ gift had the highest transaction rate and revenue per email, when compared to other percentage-based, point-based, or free shipping gifts. Radley London, a fashion accessory brand, recovered 7.9% of lost sales after sending cart abandonment emails. Here's how to get the old ones back, Tesla's controversial Cybertruck to be redesigned, Lion King logo is STILL infuriating typographers. Location Scouting. How not to make mistakes while on a … Use your content newsletter to promote your brand, educate your customers on the latest styles, and entertain them with meaningful content. Sponsored by Netflix's hit prison drama Orange is the New Black, the longform read is fascinating, relevant and elegantly presented. Send your product review request email 2-3 days after you expect your customer to receive their items – keeping their purchase fresh in their mind and giving them a chance to assess the quality of the products. When designing testimonial emails, ensure that the text and product images are clear. Say your final goodbye to your inactive subscriber, but include a link for them to resubscribe to your email list and reactivate your offer. Over time your subscribers will begin to tune out from your emails. I work hard to bring you the best content to help you start, grow your own blog so you can change your life. The agency created hours of original content to play all day, every day on the channel, including discussions on topics like The Frisbee: Voodoo, Magic, Science? It might sound creepy but your customers want you to do this. And with traditional publishers reluctant to launch new magazines, companies are fast stepping in to fill the vacuum. Shopify and BigCommerce email marketing apps make it easy to track your customer’s past purchase history, browsing behavior, and email clicks to power hyper-personalized product recommendations straight into your customers’ inboxes. What’re you waiting for? New MacBook 2020 expected today – is this what it will look like? About - Who What Wear is the leading online destination for aspirational yet accessible fashion content that is elevated, serviceable, and 100% shoppable. Don’t overfill your promotion email with products, one of the purposes of this email is to drive customers back to your site so they can shop. One way to boost income is to run sponsored articles, but matching the right marketing message with engaging and informing content can be a tricky business. Make your offer clear, have a clear call to action button to drive traffic to your site, and include a few products related to the sale. B2B Usability & User Testing – Learn how site visitors interact with your site. Cupcakes and Cashmere. Their app allows you send review requests email, display them on your site, and distribute the content on your social channels. 22. Don’t forget to flex your creative muscles, as your only goal shouldn’t be to get more sales. Customer generated content is also great for your SEO rankings as you’ll easily be able to add keywords that differentiate from the standard manufacturer description used by other fashion stores selling similar products. If I’m consistently shopping for shoes on your site, I don’t want an email filled with hats. That revelation helped opened doors with fashion luminaries Diane von Furstenberg and Jim Gold from Neiman Marcus, and the rest is a multimillion-dollar business story. Email 2: “50% OFF EVERYTHING – JUST FOR YOU”. Email marketing enables fashion brands to get their latest styles into the minds, inboxes, and ultimately the closets of their customers. The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. And they share their best content via a regular email marketing strategy.. We live in fast-changing times for branding, marketing and advertising. Content Audit – When you need to know what is and isn’t working. The first step of any promotional email is picking your offer. If you’ve made it this far, you’re ready implement your fashion email marketing strategy. You know you've succeeded at branded content when people are having so much fun, they don't even notice they're being marketed to. When sending a new inventory email, fashion marketers must keep their email focused. While 12 email campaigns might seem like a lot to be sending, most are automated, and you’ll start to see more sales by only implementing a third of the suggest emails into your fashion store’s marketing strategy. But rather than a normal radio station, Colenso BBDO Auckland thought, why not one tailored to dogs themselves? A series of interviews show that for young children, 'like a girl', means to do something well, whereas for teenagers and young women it means to do it ineffectively. Their email does a great job of telling their story, while still including some products from their store. OK Go is an alternative rock band from Chicago known for its funny and creative music videos. This short video highlights this gap between perception and reality in brilliant fashion. Include a sad face in your body text to create sympathy, and add a products based on past purchases and popularity. While your main goal is to make more sales, opens and clicks you get from your reengagement email also signal to Gmail and other ESPs that your customers still love getting emails from you. Read: 5 more tips for ecommerce stores to avoid the SPAM folder. Start getting more sales for your fashion store now! Whether you're starting a fashion blog, mom blog or any other type of blog, the hardest part is coming up with fresh content ideas. These recommendations can bring your customer back to your site incase they fall out of love with the original product, or if they need to meet a minimum threshold for free shipping. Depending on the size of your store and the capabilities of your marketing team, schedule content emails once to twice a month as you don’t want to overfill your subscribers’ inboxes. **Table of contents** is often considered to be one of the most unspectacular design elements ever invented. Over the course of 3 emails create urgency by holding the item in their cart for a set time or by noting how many items are left in stock. But perhaps the most unlikely example comes in the form of a New Zealand radio station for dogs. The fourth most viewed ad in 2014 on YouTube, the video was followed up by several positive #LikeAGirl videos featuring sporting and cultural role models offering proactive solutions. Fashion email marketers should use this marketing opportunity to offer discounts, cross-sell, and promote their social channels. As more and more of us use recording devices that let you skip TV commercials, along with ad-blocking software online, how does a brand get its message across? This New York Times article, Women Inmates: Why the Male Model Doesn't Work, hits exactly the right note. BA1 1UA. ideas for a fashion blog that people actually want to read. In 2011, branded content is going to be the consumer fashion marketing trend to watch. Here are some examples of what you could include in your post purchase email: If you have a Shopify or BigCommerce store, try out Receiptful for customizable confirmation emails. For your personalized product emails, newsletters, and abandoned cart emails – I’m going to encourage you to start using SmartrMail. From sponsored magazine articles to online webisodes, music videos to short films, this kind of content is so entertaining, informative and engaging that consumers are happy to view and share it of their own volition. Now lets say your store store brings in $1 million in revenue through the one-third of customers who aren’t abandoning their carts. Offer a massive discount that they can’t refuse. K9FM was based on advice from pet experts that people should leave the radio on when they leave the house, to keep their dog company. Bath Creative Bloq is supported by its audience. Send more than one email. Learn more about SmartrMail personalized product emails. Here we look at some of the best examples of branded content in the 2010s so far. As well as being the title of founder Sophia Amoruso’s self-penned book, the hashtag #girlboss is also the title of the Nasty Gal’s separate content hub.