(2004). 0000001359 00000 n x�bb�``b``Ć  “Public relations is the attempt by information persuasion and adjustment to engineer public support for an activity, cause, movement or institution.” - Edward L. Bernays “Public Relations is a combination of … 0000001632 00000 n 0000002080 00000 n xref ĩ,�D�g�v����Q:S�+� ��q0=�Đ��s�[&�����i�Q��i,_�Fܥ�M�s�:a�.���\V��e���g�~a6�HS����K%5�x8��H��G+��^��U��9t�~�f=��[��=�A���igs?Zm��ђc�����"��� x�fn]K�43>VD���(2)�UGYq��:Ih�+>�L��L�����`����bp�m�����41Ve��-�%� �Y�NֹSye�ƪG��_`6Q�%�x�5[����4,&VU�d�A�'7��]�_�T�x ��:$�����fG�Q�{��ebh&��b��mU�3s������N�eV�]�s�L3�|1L�ᵀ�J6����# SWnN���Z�0�DStRggR0F 0000024707 00000 n trailer Different Types of PR & Why They Exist. H��W]o�F}ׯ��� �! 534 0 obj <>stream 0000003884 00000 n endstream endobj 521 0 obj <>/Metadata 35 0 R/PieceInfo<>>>/Pages 34 0 R/PageLayout/OneColumn/StructTreeRoot 37 0 R/Type/Catalog/LastModified(D:20081001082418)/PageLabels 32 0 R>> endobj 522 0 obj <>/Font<>/ProcSet[/PDF/Text]/ExtGState<>>>/Type/Page>> endobj 523 0 obj <> endobj 524 0 obj <> endobj 525 0 obj [/ICCBased 532 0 R] endobj 526 0 obj <> endobj 527 0 obj <> endobj 528 0 obj <> endobj 529 0 obj <>stream 0000003091 00000 n 0000024872 00000 n 0000004523 00000 n 0000002682 00000 n 0000014703 00000 n startxref 0000005352 00000 n H��Wێ�F}�W�S�$�7�b��v.H�F�. <<49DA24DDF926694BBD39F5279F2FB5C7>]>> 0000003013 00000 n 0000006990 00000 n 0000002561 00000 n 0000028977 00000 n consistent types of publics, all-issue publics, apathetic publics, single issue-publics, and hot-issue publics (see J. Grunig, 1997 for an extensive review of the theory). 0000049171 00000 n Often people see public relations as only one of many marketing tactics, when in reality, the field has a wide range of components that make up the industry. <]>> 0000005146 00000 n Four Elements of Effective Media Relations . �I��P�(�����F�?�&��lZ��S��Ɯ�i��u'�0M�;{s����F$'6\�Fz��3D 1�,|�l�ʄ�F+�Q��3�%d�w3�`��-���\�� *�XB���R�U��_��م%��٨��&qL��Vz�1 Q9��EoR���4j�����0K�2�����$)����\��JK�%,�y#�H7c"��v"P�:D*��*����E�������6l�����ٚ0�(� ���[���LakV����hz�6�ۂ��?j�P.t ώnnE���&}w���6uN���]=�(x;"S`��Au�B����)-�!����Ho�6׬(��S�Uy�B3��y�CDm�d�O�G�~�n���M���5:��#�r=(v�lk� ��)���:_�@�Mk}7�Q���|s}�uY��n�5n������#��^r�e���,��G�- �@3�;�m�ryt���%� <<95D7017C57694040853DFD4BD41FFA6D>]/Prev 238152/XRefStm 2085>> }څ\� �e\����T29bo%˔�TB�{��D�9H 0000000903 00000 n 0000003971 00000 n %%EOF x�b```��,@����x�b ȱ��A���,d�Zpݵ�h�{ހ�O��"����z�^����A��ױ�F|!ɏg�O���e5�������U������C�渚�8��jv$8����^s��I���+{����s�*AT߮��|��A�������& �f���(l$$�Aja� �@�PZ��PHrh A4��/@����"*lI�g�fL�t�Þpt�m�`��/Ӂ4�A ����/H3���'�GL"��0 [��� Publics and Stakeholders- A public is any group whose members have a common interest or … endstream endobj 533 0 obj <>/Size 520/Type/XRef>>stream startxref 0000002476 00000 n Analyzer public relations is a public relations with progra m t hat moves head of affairs, e vents and trends and im pr ove t o levels of management consultants and participates i n policies and 0000006876 00000 n 0000004912 00000 n �L�TH2S�IԖm#�]I;�^8��z>9NvL�������%'��t��e�����xH�x�������n���S檴\`�K�v�tz���z��XMK����uV��0�_�w���0�����p�x�����E�`K�~�� 0000048896 00000 n 0000001351 00000 n %%EOF Ch. 122 0 obj<>stream %PDF-1.4 %���� 0000006486 00000 n 0000000596 00000 n 0000002085 00000 n 0000007241 00000 n 0000005606 00000 n 4: The Publics in Public Relations Filed under: Reading Notes — by caramitchell @ 3:25 am . ��j-������Kq����++�A�*�����^K��d�Mn�t��܄�M��v�o��'�ň��)l�O(��:�Å�/aҏE�&��/i�v�/�%j>�u�bo�ղ��s�������z��QH��:�ϭhÝ�ݏ��D^�vho?Y.�#�_����ݾ�ӧF�]!,lx����a�� ��r������{���=�2 =���l!���E~��v?��G%T��\Y���4��i虴�'aJ��S!u��u�r�W�����ҫ�� 5(Or��������s �/M~ !��X�:�-����O������} qNo���, J���X�@Ц4`�"8��d��7W��� ���O(�e�W�ܱ�7�[y1�}�l��A�#w�ýB���\8�-��+���:s:-'=�hr��XMbj�ɄS>���ǎ��|��GW/U���M��"CuM�����*}��O��?�{��Ooܢs�т��?o|0���`�Pm}k�@o6�Z'�����y���+���ӎ��q��/��Sϸ��< �6���:9�³�%�Wҝ� ��9��2��A�2�1f. Public relations experts should ensure their target audiences agree to what they intend to sell and thus in a way enhance as well as maintain the reputation of their organization through ethical means.