Red is associated with passion, desire, energy and determination. Facebook is blue—apparently because founder Mark Zuckerberg is red-green color blind and blue is the most vivid color that he can see. Most likely you feel good when you wear your favorite color. You may need to download version 2.0 now from the Chrome Web Store. Given its link to the earth and nature, brown brings to mind farming and agriculture and other outdoorsy activities. White is the traditional color for a bride's wedding gown in the U.S. and most European cultures. You can also use brown to give the impression of a well-established heritage and a sense of tradition. Brown is associated with stability, honesty, practicality and commitment. Likewise, Apple evolved its logo from the multicolored striped apple to a sleeker silver one. I drive a red car but the reasons listed here are different than mine. It’s an obvious fit for wedding brands as well. Some shades or too much blue can project coldness. You’re more likely to see the color gray as a secondary color, playing a supporting role to some other, stronger, character. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Gold is also the color of a winner, associated as it is with the medal for first place, and can represent success. Use sparingly because it can be overpowering. Wear red. It also links to dignity, willpower, determination, courage and malice. Here's something else to think about: What happens when the same people (in the picture above) wear green? Another possibility is that you perhaps have a personal positive association with red cars. It is the most popular color in the world, both when it comes to personal preferences (for both genders) and usage in business logos. Yellow speeds metabolism. The James Bond 007 logo is black. As an entrepreneur or designer, it’s essential to be aware of these color meanings to help you choose your colors wisely and tap into the magical power of color symbolism. Make a great impression. Feelings are much more powerful than rational thoughts based on facts and figures and applying color meanings and color symbolism will make your branding efforts and designs much more effective. Design tips & business trends in your inbox? You can easily be angered and turn aggressive, this is a negative that can come from having high levels of physical energy and being impulsive. When it comes to branding and marketing, black is generally associated with exclusivity, power and elegance. Add some green for a really striking contrast or with pink to emphasize the feminine. It could also mean somebody wants to appear more attractive, and they care a great deal about their appearance. Avoid yellow when you're fearful, want to evade attention, relax. Active people who feel open and young, like to wear yellow. Avoid it when you want to expend energy, play, feel insecure. Of particular importance are the clothing colors you select when … Because of its associations with royalty, purple is inherently prestigious and luxurious. The psychology of the color red, what is its meaning, what associations does it have, and how does it influence us? We’ve changed that. You see colors in everything around you, every moment of the day—but do you ever stop to think about the impact each of those colors is having on you? We “see red” when we’re angry and it’s also the color of blood, power and danger, making it a powerful color in branding. Netflix uses red to attract users to its platform, with red calls-to-action to join or sign in. However some of the associations of red, such as ambition, determination, intimidation and strength are more associated with masculinity. Also, British bankers and barristers have worn pink shirts for decades. Newspaper logos also tend to be in black, given the historic black-and-white printing presses. Anna is a success coach and business strategist who helps people create businesses and build a lifestyle that allows them an unimagined sense of freedom, flexibility and fulfilment across different areas of their lives. You have a short attention span, always looking for a new challenge. It’s the go-to color for trusted, corporate institutions, often in combination with a mature grey: Interestingly, blue is the color of choice for many other social networks too. Save my name, email, and website in this browser for the next time I comment. Use colour to trigger desired emotions. Wear blue when you want to exude power, have mental control, be conservative, respected or communicate an important message. Apple’s advertising and packaging give a powerful illustration of how white can be used for a modern and minimalist aesthetic that puts the beautiful product design center stage. “White represents purity and innocence…” and “…black can have negative connotations—it’s the color of death, fear and grief…” Really? As with yellow, be wary of the fact that while muted or lighter shades of green can represent nature, neon versions will have the opposite effect and will feel more artificial and less harmonious. Some color meanings are deeply rooted in our brains because they’re visible all around us, like red as the color of fire being associated with warmth or green with nature. Because red is such a noticeable and powerful color, it can cause irritation and even anger and encourage seeking revenge for something. THIS DOES NOT HELP ME A SINGLE BIT WHAT COLOR IS FOR CURIOSITY??? Since it’s universally liked, it’s also a great choice if you want to appeal to both men and women. Author ; Recent Posts; Maya Rahman-Rios. Combined with a gold, silver or why not a royal purple, you’ll give your brand an air of exclusivity and prestige. Wear grey when you want to feel self-sufficient, isolate yourself. It’s an energetic color that can bring to mind health and vitality, given its obvious link to oranges and vitamin C. It’s a youthful color as well, bringing an element of vibrancy and fun. I recently read a study that was looking into the color of uniforms that sport players wear. Red is associated with passion, desire, energy and determination. A change of wardrobe colour altered perceptions. When dressing for important meetings, plan your wardrobe to achieve impact. Gold is essentially a shiny yellow, silver is shiny gray and bronze shiny brown. You proved us right again. If you’re referring to color codes, you can use a color picker tool to find the exact color codes you’re looking for. You have a desire to be the center of attention, and you often get that attention because of your drive and energy which is attractive to people. Think of the bold red of a fireman’s truck or the ‘stop’ sign in traffic. The connection to nature makes green a natural choice (see what I did there?) Black is an incredibly versatile color and probably the most used color in graphic design. Let us know if you're a freelance designer (or not) so we can share the most relevant content for you. If you wear more than one colour, combine the meanings to create your desired effect. Purple and teal are my favorite colors and are both in line with my personality. Copyright © 2020 HuffPost.com, Inc. "HuffPost" is a registered trademark of HuffPost.com, Inc. All rights reserved. Color choices will also be meaningful across online communication and marketing materials: your website, social media, emails, presentations as well as offline tools like flyers and product packaging. It’s warm and friendly, practical and dependable, and can also represent the old fashioned and well established. Wear black to communicate an authoritative image or protect emotions. Color combinations—If you’re using more than one color you need to be aware of how color combinations affect the overall meaning. White tends to be the color used for website backgrounds as it ensures that your text is easy to read. By completing this form, you agree to our Terms of Service and Privacy Policy. Some shades are associated with age, depression, lack of direction. Feel free to break them, too, you crazy rebel you. Health and beauty brands that want to convey an air of purity and natural ingredients will also tend to use white in their packaging. So there you go, an epic journey through colors and emotions. Its positive connotations include formality and dependability, while the negative side can mean being overly conservative, conventional and lacking in emotion. Red is effective as an accessory to project energy. Black clothing is associated with powerful forces in many parts of the world. Red is my favorite color and my personality is exactly according to this description. It is optimistic and cheerful. Sometimes, it's associated with evil and grieving. In modern times, it’s impossible to see pink and not think of little girls, cotton candy and brightly colored bubble gum. At the same time, it’s an inherently neutral color that works well in combination with any other color and is often used for typography and other central, grounding design elements. Anybody can learn more about anything and use it in their daily life.